NY Daily News: Coffee or Dew? PepsiCo Unveils New Morning Energy Drink, Kickstart


February 11, 2013, 9:50 PM

The 80-calorie elixir will be available in kickstart12b-1-weborange or fruit punch flavors but will have less caffeine than coffee and other popular energizers already on the market.

PepsiCo is aiming to pep up your mornings with a new beverage.

The company is rolling out Kickstart, a fruit-flavored Mountain Dew drink it promises will offer “a fresh alternative to the age-old morning question of ‘coffee or juice.’”

The 80-calorie drink, available in stores beginning Feb. 25, will come in orange citrus and fruit punch flavors and will contain 5% fruit juice and Vitamins B and C.

The beverage also comes with an ample dose of caffeine — about 90 milligrams in each 16-ounce can — which puts it above the 72 milligrams in a similarly sized Mountain Dew.

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